KEEP CALM & CUSTOMIZE IT
More and more consumers are looking for ways to make their wardrobes more responsible. Shopping less and more consciously is becoming a priority. Nevertheless, many long for more individuality, for fashion basics that are versatile and can be styled coolly for years to come. For fashion that has "that certain something" and stands out from mass-produced items through customization. This is where the Studio or Customized section offered by the young fashion label BEARTH comes into play.
Personalized products – What is that?
We have all surely watched a bachelor or bachelorette party in the city or on the train where the whole group was out and about wearing matching T-shirts or hats—printed to suit the occasion with slogans like "Bride Tribe" or "He/She is getting married. I'm only here for the booze."
And that is precisely the basic idea behind personalized items. Products are finished according to customer requirements and to suit the respective occasion. This doesn't always have to be extravagant. Even small motifs, letters, or numbers offer the possibility of turning a product into a very special keepsake.
What can that look like? The fashion label BEARTH, for example, offers the Birthdate T-shirt. A loosely cut shirt made from a soft and very high-quality interlock material in GOTS-certified organic cotton, which is printed on the back and chest with two large black block letters or numbers that can be chosen by the customers themselves. This unique T-shirt is perfect as a special gift for birthdays, anniversaries, bachelor/bachelorette parties, wedding dates, founding years, and many, many other special occasions.
Various motifs for a personal touch
In particular, solid-colored fashion basics, which have the advantage of being versatile to combine all year round, are perfect for finishing with special motifs. A small embroidery or a flock print can turn a simple solid-colored style into a real eye-catcher. For this, BEARTH focuses on, for example, various heart motifs or inspirations from nature.
To the special editions from BEARTH
For fashion brands that offer personalization, it is important not just to be one fashion label among many, but rather to involve customers in the finishing process. The brand BEARTH, for example, invites people to contribute ideas, inspiration, and designs for further finishing options and thus actively participate in the creative process. The community can submit their suggestions via email or Instagram DM. If you feel addressed and would like to develop designs together with a young fashion brand, feel free to send an email to hello@bearth-clothing.com.
Quality | Regionality
The finishing takes place in close cooperation with an experienced local provider from Mülheim (Ruhr). This collaboration not only enables a high level of quality but also minimizes transport routes.
Furthermore, products are only printed, flocked, or embroidered after being ordered – this ensures that only what is actually purchased is finished. Overproduction of individual items is thus avoided, because if the textiles were finished in the original manufacturing facilities, there would be a strict requirement for minimum order quantities.
Author: Lea-Marie