We founded our fashion brand BEARTH in spring 2022 in Düsseldorf.

We, Bettina and Susan, met at one of our first jobs in Münster. First colleagues with different skills, then close friends, today the founders of BEARTH.

After her studies in Münster, Bettina worked for many years as international sales and product manager in the clothing and sports textile industry. Together with design teams, she has developed product lines for international key account customers. At a US premium running brand, she was responsible for the sales and product management of the apparel line in the EMEA region. The further qualification to become a CSR manager (Corporate Social Responsibility) and the position as sales director of an organic food company fit perfectly with our sustainable corporate philosophy at BEARTH. Incidentally, she is our language talent, which she owes to her studies and her desire to travel.

After studying business administration in Münster, Susan specialized in marketing and brings with her many years of marketing expertise in the fashion industry and trade. Her wide-ranging know-how includes specific skills in the areas of social media, events and PR, which she was able to develop at an international fashion retailer from Düsseldorf. In numerous projects and discussions with suppliers and customers, she became aware of how important and essential it is to rethink the fashion industry towards more sustainability. This idea became a driving factor in her's and Bettina's common business idea to build a sustainable fashion brand. Her experiences from content creation for the social media channels of various fashion brands as well as cooperations with influencers flow into BEARTH Clothing today. In her free time she enjoys tennis, yoga and Borussia Mönchengladbach.

Our idea at BEARTH is to offer a cool and trendy fashion collection that is produced in Europe. As a fashion brand, it is important to us to raise awareness for the things we chose to use in our everyday lives. This includes a critical look at the textiles that we all wear. Under which conditions for people and the environment have these been which materials have been used? With our brand BEARTH we would like to offer a better alternative and make it easier for everyone to decide for a product which is premium and stylish at the same time.

Benjamin Franklin

Same as with the manufacturers that we choose, we follow high quality standards in the development and design of our products. For us, quality means that we use premium and durable organic materials, that we pay a lot of attention to detail. We are working on this and aim to constantly sharpen this approach.

It's not just a garment.
It is a conscious choice.