We founded our sustainable fashion brand BEARTH in spring 2022 in Düsseldorf.

We, Bettina and Susan, met at one of our first jobs in Münster. First colleagues with different skills, then close friends, today the founders of BEARTH.

After her studies in Münster, Bettina worked for many years as international sales and product manager in the clothing and sports textile industry. Together with design teams, she has developed product lines for international key account customers. At a US premium running brand, she was responsible for the sales and product management of the apparel line in the EMEA region. The further qualification to become a CSR manager (Corporate Social Responsibility) and the position as sales director of an organic food company fit perfectly with our sustainable corporate philosophy at BEARTH. Incidentally, she is our language talent, which she owes to her studies and her desire to travel.

After studying business administration in Münster, Susan specialized in marketing and brings with her many years of marketing expertise in the fashion industry and trade. Her wide-ranging know-how includes specific skills in the areas of social media, events and PR, which she was able to develop at an international fashion retailer from Düsseldorf. In numerous projects and discussions with suppliers and customers, she became aware of how important and essential it is to rethink the fashion industry towards more sustainability. This idea became a driving factor in her's and Bettina's common business idea to build a sustainable fashion brand. Her experiences from content creation for the social media channels of various fashion brands as well as cooperations with influencers flow into BEARTH Clothing today. In her free time she enjoys tennis, yoga and Borussia Mönchengladbach.

Our idea at BEARTH is to offer a cool and trendy slow fashion collection with an ecologically and socially sustainable supply chain and a product made in Europe. As a conscious fashion brand, it is important to us to raise awareness for the things everyone can do for the environment in his own small surrounding, in his circle of friends and family. This includes a critical look at the textiles that we all wear. Under which conditions for people and the environment have these been manufactured and how can I improve my textile footprint? With our brand BEARTH we would like to offer a better alternative and make it easier for everyone to decide for a more climate-friendly product which is premium and stylish at the same time.

"The bitterness of poor quality remains long after the sweetness of low price is forgotten."

Benjamin Franklin

Same as with the manufacturers that we choose, we follow high quality standards in the development and design of our products. For us, quality means that we use premium and durable organic materials, that we pay a lot of attention to detail, but also that we want to be transparent in everything we do. We are working on this and aim to constantly sharpen this approach.

In everything we do we want to protect the environment and our resources.

It's not just a garment.
It is a conscious choice.

In order to increase our small contribution, we are a partner of 1% FOR THE PLANET and deliberately support three very different social and climate projects.

Our belief is that the commitment to a resource-saving behaviour should start with each individual, and that small changes can add up to a bigger change in the near future.

As a conscious fashion brand, our thoughts revolve around people, their needs and how BEARTH products can make you feel good. That's why your satisfaction with BEARTH, an open and trustful communication as well as your appreciation are very important to us.

With BEARTH products you can underline your individual charisma and give more expression to your own personality. Show what your heart beats for, what you believe in. From birth, our intuition guides us when it comes to our roots.

We want to protect these roots by being mindful and thoughtful in the choices we make in relation to our consumption. After all, we all have only one goal, the preservation of our only common home - the earth.


Our senses lead us to protect our roots.


Our hearts beat for our common home.


Our choice is conscious.

This is the nature of BEARTH.